When it comes to promoting a business in massage therapy, using clip art for massage therapy is the cheapest and wisest way to go. If this does not sound accurate, check out the price for good quality original artwork, unless that massage therapist is also an excellent artist who does his or her own clip art. Once this is done, it will become quite apparent that high quality clip art for massage therapy is more than a bargain.
The only problem with choosing good clip art for massage therapy is there is too much to pick from. Considered as pre-made images to illustrate any graphic arts medium, almost anyone in advertising or business uses clip art anymore. Not including stock photography the majority of the time, clip art is usually done by hand or by computer software. Available in black and white, or in full color, the term “clip art” originally began when people cut out certain images from pre-existing art work to form a new piece of art work.
With so much to pick from, it is difficult to pick the “right” type of clip art for a person’s advertising to promote their massage business, unless they know what they want to say and how to say it. Many styles and concepts are used, such as humorous, serious, illustrative, wood block, sketchy, abstract, realistic, and so on. The main thing is to choose the type of clip art for massage therapy that illustrates an idea or tells a story–contributing a specific meaning to a certain message that the message owner wants to send out.
Learning to use visual language in addition to wordage will make a person better equipped to expand their message business. Using borders and background as decorative elements to break up space, using diversity that is like none others, along with many other ways to send out a message while using clip art for massage therapy ideas include:
Visual Puns – one or two possible meanings can be portrayed by one or two symbols.
Symbol – using a visual image of something that is invisible.
Sign – the use of a shorthand device that actually stands for something else.
Metaphor – a likeness between two ideas portrayed by a likeness
Icon – image used to suggest a meaning
Clich – an image with a widely understood meaning.
Many artists and designers have said, “If concept is what you say, style is how you phrase it.” This is the reason one artist can come up with so many different ideas for one simple meaning. But in truth, professional designers do not have the magic formula to make their work better than another one does. They only can communicate the message better, using art and words alone.